Ep 250 Thoughts on 10x is Easier Than 2x

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Episode 250!  

Thank you for being here.

Today I am discussing my thoughts on the book 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy.  

This is a great tool in taking your life to the next level – how you do one thing is how you do everything and in this book Hardy discussed the process by which you can achieve impossible goals.

In This Episode:

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Episode Transcript:  Transcribed by OtterAI with minimal edits


Michelle Bourque 0:00 You are listening to the it’s your time podcast and I’m your host certified life coach Michelle Arnold Burke, and today’s episode I’m discussing the book 10x is easier than 2 X. Welcome to the It’s Your Time Podcast, the podcast. We’re busy professionals like you get the practical solutions and support you need to gain control of your schedule. So you can strive to be the best in your career, but without the stress and overwhelm. If you’re looking to increase your energy and decrease your stress, you are in the right place.

Michelle Bourque 0:34 Hello, hello. Hello. Welcome back to podcast friends. Here we are on episode 250 Watt Holy smokes. And Every 10th episode, I try to either share a mentor or a book or a fun interview. And this week, I started reading the book, The Big Leap, which is a great book, I think this is actually my third or fourth time reading it and I thought it would be fun. I did a podcast on the big leap. It was episode 60. So I thought maybe I’ll reshare that and just see how my thoughts have changed. But when I went back to listen, it almost sounded like I was in slow motion. And it’s so funny because I think back to those podcasts. And I think I might have actually been recording back in the day in Marcs closet for that one. So I took a moment and it was like, hey, actually, this 10x is easier than 2x book is probably more appropriate, because there have definitely been some 10x changes since then. And yeah, here we are now at 250. Right. Okay, let’s just go ahead and jump in. So the book that I’m talking about is 10x is easier than 2x by Dr. Benjamin Hardy and Dan Sullivan. And I have to tell you, I’m a fan of most of Dr. Benjamin Hardy’s books, maybe even all, he is also the author of the gap in the game, who not how personality isn’t permanent, be your future self now, and the only one that I haven’t read yet on the list, willpower doesn’t work. Maybe that’ll be up next. Now, this book is written with the intention to help entrepreneurs. But I think the lessons are really far more reaching and can be applied to so many aspects of your life. And a quick little background, Dan Sullivan, is also known as the Strategic Coach. And I’ve talked about him here in the past, especially around the idea of the four C’s, and how you become more confident in life, which I will just take a moment and give a little plug, don’t forget, the confidence course is available. www.michellebourquecoaching.com/confidence. And we have a couple of Breathworks that are now in there, you should totally go check it out. And so what Hardy does with his books, typically is that he takes what Dan Sullivan teaches in his coaching programs and then condenses it for tools in the book. And I will say part of what he talks about kind of made me really stop and think because Hardy talks about going 10x and putting your attention on far less in life, but being more focused and impactful because you are not too thinly spread. Isn’t that so funny? I think back to when I first interviewed I’m sure I’m not the only one, when you get that interview question like, What would you say is an area that you could you know, get better at, oh, I spread myself too thin. And that sounds like so good, right? It’s kind of like a negative and air quotes, but it makes it sound like you really do a lot. It’s so funny, sometimes how we are thinking. So this book definitely did give me a couple of moments to pause because he really talks about getting rid of the busy badge of honor, which I will get into more. And he talks about the process by which you deploy this idea in your life. 10x is easier than to x. And it’s really a new operating system for us to consider. Here are a couple of things that he touches upon dramatically. Expanding your visions and standards, simplifying your strategy and focus, identifying and removing non essentials, developing mastery in unique ways and lead and empower others who excitedly share your vision. And what he says is you can of course to extra life. And usually that is by doing more of what is working, working harder, working more. But if you want true freedom, freedom of time, money, relationships and purpose, you find that when you decide to 10x your life and strip away a lot of what you’re doing, and then really get after what is important. So if you’re thinking about your 10x goals, you are going to have to think bigger in your life. Right? If you’re thinking 10x goals, that is not the same as a 2x goal. And you really want to what he says in the book is set impossible goals because then you weed out a lot of different strategies and a lot of different paths right? There are going to be many Any more paths for you to get to x versus if you’re thinking an impossible goal, it’s going to be quite focused, and it really makes you focused on the highest return of your energy, and then everything else goes to the wayside. Having the impossible goal gives you the filter to decide where you can make the most impact, you are going to have to say no. And you’re going to have to commit to the new identity of yourself, which is fundamentally two things. Identity is the story that you believe about yourself, and the standard that you hold for yourself. And it’s basically what you are most committed to. And James clear also talks about this in his book, The atomic habits, which I believe if you go back, I have a podcast for episode number 30, on my thoughts about atomic habits, another great book, in fact, that episode is the most downloaded, it is a great book. And what you want to do clear says is that you need to decide if a habit is casting a vote for your future self or not. And Hardy kind of plays onto that, like with another layer saying that 80% of your life will likely have to change for the 10x goal. Think about your future self achieving that 10x goal. What is she doing? Or maybe what is she not doing in order to get there. And we all know that how you got here isn’t how you get there. Right? So what needs to change? This is the majority of what Hardy’s other book, be your future self now revolves around again, another book that I love, it’s so fun to do the future self work, just thinking about what is possible. Okay, so in the first chapter of 10x, is easier than to x, he talks about the 10x process, which I already mentioned, and how it can be fun and strategic, and in fact, is the opposite of to exiting your life. And I have to say, something that stood out for me in this area. And it really kind of blew my mind is that he said sometimes if you are someone who is always consistent, that might be part of what you need to give up. And I am all about consistency. And you know that I’m always talking about a compound effect, doing small things over time lasting change. So I really did enjoy this book to kind of shake it up a little bit and really make me think about what it is I’m doing. And he also goes on to talk about the importance of refining your filter to say no, and you might be saying no to things that you are really good at in order to get to the 10x. And I think this actually might have been what prompted me to go back and reread The Big Leap by Gay Hendricks, because he talks a lot about living in your zone of excellence, and about how we really want to be able to get past our upper limits, in order to really own our unique abilities and to live more in our zone of genius, our zone of genius, our unique capabilities, those are our superpowers. And that’s what we can bring to life in order to get to that next level. So I have given you guys a lot of books in just this little short time, I will make sure that they’re all in the notes, I recommend all of them. And Hardy also talks about the importance of taking time to reflect back on how you have already 10 x’d Life, right, I started at the early part of the podcast talking about how even just the recording of the podcast has changed significantly. But maybe it’s a higher income or promotions or changes in relationships, but giving yourself the awareness and the credit it Did you hear me the credit to see where you have already grown, where you’ve already made big changes. That is the goal. And that part of the book. So it was within 10x is easier than to x. But it is very similar to what Hardy talks about in his book, The gap and the gain. Because so often we measure ourselves to some goal that we have yet to achieve. And usually there’s negative self talk involved, right? That is going to be the gap where we are now to where we want to go. And when we have that negative self talk, we don’t always feel so great about it. In fact, once we get to the goal, I think many of us often discounted, and then move the goalposts on ourself in the gap in the game, Hardy really emphasizes the importance of recognizing how far you’ve come the importance of living in the gain, where are the gains in your life versus living in the gap. What you have yet to accomplish

Michelle Bourque 9:46 is great, right? That’s our possibility. But we want to make sure that we’re not living in that in an attitude of negativity and then as the book goes on, 10x is easier than 2x He also shares some corporate examples of folks and how they have 10x their lives. And the process by which they got to the new results. He talks a lot about time. And you know that I am all about how we take care of our time. And in chapter five, he discusses how you can have more fun, and flow and transformation when you operate from a qualitative framework of time versus quantitative. And this is another mind bender, probably for many of you, it was for me, because for folks like us, the busy badge of honor has been prevalent in our lives. And now this book is talking about focusing on doing less, but the less equates to more, because it’s where your effort is focused more than the effort itself. And for many folks making that 10x Leap, you have to let go of the idea of busy being so great. Busy, does not always mean productive. And that is an important thing to remind yourself. Busy, does not always mean productive. Where can you make the changes in your life in order to focus your energy on the things that are most important and most impactful for you to get to that next 10x? And then I want to just close with a question that I marked in the margins as gold, literally, I put this question is gold. What would you do? If you were not afraid of what others thought or the repercussions? It’s so good, especially for all my people pleasing friends out there? What would you do if you were not afraid of what others thought or the repercussions, I would also say, as I’m saying that all the or the repercussions, it reminds me of also my rule following friends, which I’m sometimes guilty of, because when you change, it often makes others uncomfortable. And a lot of times we take that to mean that we shouldn’t change. That’s not the case. And I love how he talks about the importance of living in abundance and wanting what you want, because you want it and that being okay. It is okay to just want what you want, and not feel like you need to explain or rationalize what that is. And he talks about the importance of that because when we are rationalizing or trying to explain that comes from scarcity, mindset thinking, perfect example that Mark always calls me out on if somebody says, Oh, I like your pocketbook, or Oh, I like your shirt. I’m very quick in the past to say, Oh, I got a TJ Maxx or Oh, I got it at Marshalls, right, like downplaying it, that it wasn’t something if it looked kind of quote unquote, fancy that I had that scarcity, mindset thinking because that’s thinking if I have something you are not able to, instead, we want to think about abundance, and everyone can want what they want and imagine that there is actually enough to go around. So what would you do? What would your 10x be if you weren’t afraid of what others think? I’m still considering that question from myself friends, and listen, if you want help with more of the abundance mindset thinking, I just uploaded one of the Breath works in the confidence program that I mentioned earlier, is specific to abundance. It’s such a great opportunity to just start getting introduced to breath work and that includes the six week confidence course, which is right now. $47 So again, head to MichelleBourquecoaching.com/confidence to learn more. Okay, please feel free to reach out on the socials at Michelle Bourque coaching and also please feel free to share some of the books that you are loving now I need to start replenishing my supply. That’s what I have for you today. Let’s be back here next week and for now, make it a great day. Take care

Michelle Bourque 14:11 Did you know you can take this work to a deeper level with me one on one, go to Michellebourquecoaching.com and click on get started to begin

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